The CPL ( http://www.thecpl.com/league/ ) have announced that they are contracting the Bohle Company to handle publicity for the CPL events, including the World Tour.

LOS ANGELES – May 23, 2005 – Cyberathlete Professional League® (CPL) has signed on The Bohle Company to handle strategy and press relations to garner visibility for the CPL’s hottest events this year; the respected PR firm will handle both the Cyberathlete® Extreme Summer Championships and the $1,000,000 CPL® World Tour.
“We’re thrilled The Bohle Company is handling the publicity for our tournaments – they have a long record of success promoting games events” stated Angel Munoz, founder and president, CPL. “The Bohle Company will give the CPL, our competitors and our sponsors both the enthusiast and the mainstream recognition that is due to our new sport.”

The Cyberathlete Extreme Summer Championships is bigger than ever with over 6,500 gamers expected to compete in the game tournament and LAN party at the new Gaylord Texan Resort in Grapevine, Texas on Wednesday, July 6 through Sunday, July 10, 2005. The $1,000,000 CPL World Tour, which will conclude with a giant showdown in November in New York City, is the largest, year-long competitive tour in the growing sport of videogame competitions.

Media interested in the Cyberathlete Extreme Summer Championships can contact CPLpress@bohle.com.

About The Bohle Company

Founded in 1979, The Bohle Company is one of the 50 largest independent PR agencies in the country and the largest technology-focused firm in Southern California. The agency has gathered a number of awards including a Silver Anvil for product launches and a Gold SABRE award for Issues Management from the Holmes Report – two of the highest honors in the PR profession.

On further examination, Bohle’s clients already include: Alienware, CMP Game Group, Eastman Kodak, Enlight Studios, Exent Technology, Gravity Interactive, Go-Video, IDG Entertainment, IDV GMOD, IGN Entertainment, Independent Games Association, Infinium Labs, K-WILL Corporation, Linux Professional Institute, Love Beep, Navigame, Newegg.com, Nihilistic Software, nYko Technology, Seiko Instruments USA, Vicarious Visions, Workstream, Warner Bros Interactive Entertainment, and Zindart Ltd; illustrating a large number of IT and Gaming-based companies already – highlighting their claim to have expertise in the Video Gaming Industry amongst others. Under this claim, they include having worked with; id/Activision, 3dfx, and Electronic Arts, to mention a few.

It will be interesting to see how they promote PK and the CPL.