Taken from a CEVO meeting:
“AMD, ATi, BenQ and Pizza Hut come in as a primary sponsor. Razer came in as a sponsor and Plantronics too. The reason most of them came in was because DirecTV was going to be there.
DirecTV pulled out and then they actually had their own little event.
Every one of them spent all this money to get television advertising basically and it never came to fruition.”